How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators - Image 1

£41.40

Rowman & Littlefield Publishers How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators

Name: How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators
Brand: Rowman & Littlefield Publishers
Price: 40.0 GBP
Availability: InStock

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Description

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.

Product Specifications

Brand: Rowman & Littlefield Publishers
Format: paperback
ASIN: 1607097699
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 16 December 2010
Listed Since: 12 October 2010

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Rowman & Littlefield Publishers How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators

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