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Information Science Reference Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Premier Reference Source)

Name: Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Premier Reference Source)
Brand: Information Science Reference

E-business

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Description

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

Product Specifications

Brand: Information Science Reference
Format: Hardcover
ASIN: 1605661341
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 28 February 2009
Listed Since: 26 September 2008

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Information Science Reference Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Premier Reference Source)

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