New Emerging Economies and Their Culture

Globalisation has changed the political and economic picture of the contemporary world. This book addresses the questions of globalisation, international trade, microeconomics and new business models and comparative economic systems. The author discusses the integration of cultural and strategic fit in the development of competitive advantages of firms. The role of corporate and national culture on the efficiency of international companies is analysed. A special contribution of the book is that it offers tools for the research of the international alliances with the companies in most important developing countries.