Web Portals: The New Gateways to Internet Information and Services - Image 1

£45.08

IGI Global Web Portals: The New Gateways to Internet Information and Services

Name: Web Portals: The New Gateways to Internet Information and Services
Brand: IGI Global
Price: 46.42 GBP
Availability: InStock

E-business

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Description

A Web portal is a special Website designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorized users. This book covers a wide range of issues relating to the use of portals in business.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 159140438X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 31 August 2004
Listed Since: 04 January 2007

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IGI Global Web Portals: The New Gateways to Internet Information and Services

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