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Esri Press El negocio espacial: competir y liderar con análisis de ubicación

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Description

¿Cómo usan las empresas la inteligencia de ubicación para lograr ventajas competitivas y el éxito empresarial? En la economía digital global en la que vivimos, las empresas necesitan saber dónde obtener recursos, dónde operar y comercializar sus productos y servicios para aumentar su base de clientes. Mediante el análisis de ubicación y la inteligencia de ubicación, una empresa puede tomar decisiones mejor informadas y, en última instancia, agregar valor a su organización, sus clientes y la sociedad. Pero, ¿cómo integran las empresas los análisis de ubicación en el desarrollo, el marketing y las operaciones de la empresa? En El negocio espacial: competir y liderar con análisis de ubicación se examina por qué la ubicación es un factor clave de las decisiones de negocio inteligentes y de la consecución del éxito. Los lectores aprenderán cómo pueden diseñarse, implementarse y gestionarse las soluciones de análisis de ubicación desde puntos de vista operativos y estratégicos por medio de varios ejemplos exhaustivos del mundo real. En cada capítulo de El negocio espacial se examina cómo las empresas reales han integrado la ubicación en su inteligencia de negocio y en la toma de decisiones. Algunos conceptos clave son: · Los fundamentos del negocio espacial y las tecnologías y métodos que permiten a las empresas entender la cadena de valor de ubicación · La creación de la arquitectura del negocio espacial para facilitar el análisis de ubicación en cumplimiento de las necesidades y metas empresariales · Los temas del negocio espacial y las implicaciones para la práctica Escrito por expertos en el negocio espacial y diseñado para directores, profesionales y estudiantes de todos los niveles, El negocio espacial proporciona una hoja de ruta para aprovechar el potencial de los datos geoespaciales en toda la cadena de valor de ubicación. The Spanish version of Spatial Business (2022) from Esri Press.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 September 2023
Listed Since
01 August 2023

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