£229.76

Profile of Harvard Business Publishing

43241-56180

Subjects

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Price levels: 1 different prices over 70 days

Description

The study looks closely at the products, content and strategy of Harvard Business Publishing, including the Harvard Business Review and other business units serving both corporate and business education markets. The 56-page report gives detailed data on the organization’s website, use of social media, print circulation, case study sales and other facets of Harvard Business Publishing. In addition to major revenue generators such as the Harvard Business Review and case studies, the report looks at emerging products such as Harvard ManageMentor, Leadership Direct, New Leader Program, Leading Edge and other HBP products and services. The report includes data and other information drawn from more than 30 sources and gives hard data or estimates on case studies sold, website visitors, likes, followers and other indicators on various social media channels including Facebook, Twitter, and LinkedIn; as well as viewership data for HBR videos on YouTube. The reports also looks at overall HBR revenues from 2012-2017 and revenue breakdowns by geographic region. In special features sections the study looks at HBR activities in India and its sales to the US Federal Government. The section on India looks at how HBP approaches the Indian market, with an emphasis on how it built cooperation and brand awareness with Indian business professionals and business students. The section on Federal Government sales presents hard data on institutional sales over the past ten years to the Armed Forces, State Department, Veteran’s Administration and other federal agencies.

Product Specifications

Model: 43241-56180
Format: paperback
ASIN: 1574404709
Category: Books > Subjects
Domain: Amazon UK
Release Date: 11 September 2017
Listed Since: 11 September 2017

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Profile of Harvard Business Publishing

It has never been this cheap. We have no record of a lower price.

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