Medill on Media Engagement

<i>Medill on Media Engagement</i> illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences – from Civic to Timeout, Inspiration to Community-Connection– can make today's media brands relevant and important.