£62.95

Medill on Media Engagement

Communication

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Description

<i>Medill on Media Engagement</i> illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences – from Civic to Timeout, Inspiration to Community-Connection– can make today's media brands relevant and important.

Product Specifications

Format: hardcover
ASIN: 157273986X
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 20 October 2010
Listed Since: 25 October 2010

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Medill on Media Engagement

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