Corporate Community Relations: The Principle of the Neighbor of Choice - Image 1

£64.54

Praeger Corporate Community Relations: The Principle of the Neighbor of Choice

Name: Corporate Community Relations: The Principle of the Neighbor of Choice
Brand: Praeger
Price: 64.54 GBP
Availability: InStock

Strategy

This is the most expensive it has ever been. Walk away.

£65 today · previous high £65 · all-time low £63

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 63 days • 63 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 63 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £63 (62 days, 98.4%)

Price range: £63 - £65

Price levels: 2 different prices over 63 days

Description

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company's community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice. They have to behave in ways that build a legacy of trust in order to be positioned positively in the community. As Burke shows, to be a neighbor of choice, a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the company's community programs on ways that promote and strengthen the community's quality of life and which also support the business goals of the company. The strategies developed by Burke will be of great use to community and public affairs managers and general managers of corporations as well as CEOs and other executive officers. Students in courses on corporate strategy and general management will find the book of value, as will students in courses on non-profit management.

Product Specifications

Brand: Praeger
Format: hardcover
ASIN: 156720192X
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 28 February 1999
Listed Since: 15 January 2007

Barcode

No barcode data available

Praeger Corporate Community Relations: The Principle of the Neighbor of Choice

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Neighborhood Associations and Local Governance in Japan (Nissan Institute/Routledge Japanese Studies)

Neighborhood Self-Management: Experiments in Civil Society (Nonprofit and Civil Society Studies)

University-Community Partnerships: Universities in Civic Engagement

Neighborhood and Community Environments: 9 (Human Behavior and Environment, 9)

Catalysts for Change: 21st Century Philanthropy and Community Development (Community Development Research and Practice Series)

Springer - Sustainable Neighbourhoods for Ageing in Place Book

In the Neighborhood: Women's Publication in Early America

Civic Engagement Pedagogy in the Community College: Theory and Practice: 3 (Education, Equity, Economy)

Community Benefits: Developers, Negotiations, and Accountability (The City in the Twenty-First Century)

The Boundaries of Change in Community Work: 22 (National Institute Social Services Library)

The Politics of Joint University and Community Housing Development: Cambridge, Boston, and Beyond

Social Capital at the Community Level: An Applied Interdisciplinary Perspective (Community Development Research and Practice Series)

Routledge Social Capital and Economics - Academic Book

Urban Neighborhoods: Research and Policy

Community: Pursuing the Dream, Living the Reality: 4 (Princeton Studies in Cultural Sociology)

Routledge 50 Years of Community Development Vol II History

Rethinking Neighborhoods: Connections and Cohesion (Rethinking Urban and Regional Studies series)

City and Enterprise: Corporate Community Involvement in European and US Cities (Routledge Revivals)

The Politics of Community Building in Urban China (Chinese Worlds)

Neighborhood Futures: Citizen Rights and Local Control - Routledge

Neighbours around the World: An International Look at the People Next Door

Key Concepts in Community Studies (SAGE Key Concepts series)

Organizing for Community Controlled Development: Renewing Civil Society

Routledge 50 Years of Community Development Vol I History