Marketing/Planning Library and Information Services - Image 1

£55.20

By Marketing/Planning Library and Information Services

Call Centre Management

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Last 241 days • 241 data points (No recent data available)

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Price distribution over 241 days • 4 price levels

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Most common price: £61 (136 days, 56.4%)

Price range: £55 - £62

Price levels: 4 different prices over 241 days

Description

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end result. In each of these areas, Weingand has updated the information, added new scenarios and figures, even restructured some of the concepts. Special attention is given to the relationship between the library's mission and vision, and a more thorough discussion of budgetary considerations is offered. A new chapter that focuses on the future and the library's role in the next millennium concludes the work. This basic g Review "This is an impressive work that should be extremely useful to scholars and students in academic libraries." About the Author DARLENE E. WEINGAND is Professor Emerita at the University of Wisconsin-Madison and an Adjunct Professor of Information and Computer Science, University of Hawaii, Manoa.

Product Specifications

Brand: By
Format: hardcover
ASIN: 1563086123
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 October 1999
Listed Since: 15 January 2007

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By Marketing/Planning Library and Information Services

It has never been this cheap. We have no record of a lower price.

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