£60.00

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£60 today · previous high £60 · all-time low £57

Bloomsbury Academic Marketing/Planning Library and Information Services

Amazon

Price History & Forecast

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Last 58 days · 58 data points (no recent data)

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£60.00 £56.70 £57.42 £58.14 £58.86 £59.58 £60.30 28 July 2026 11 August 2026 25 August 2026 08 September 2026 23 September 2026
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Price distribution over 58 days • 2 price levels

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27 days 31 days · current 0 8 16 23 31 £57 £60 Days at Price

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Most common price: £60 (31 days, 53.4%)

Price range: £57 - £60

Price levels: 2 different prices over 58 days

Description

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end result. In each of these areas, Weingand has updated the information, added new scenarios and figures, even restructured some of the concepts. Special attention is given to the relationship between the library's mission and vision, and a more thorough discussion of budgetary considerations is offered. A new chapter that focuses on the future and the library's role in the next millennium concludes the work. This basic g

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 October 1999
Listed Since
15 January 2007

Barcode

No barcode data available

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