Public Relations and Marketing for Archivists: A How-to-Do-it Manual - Image 1

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Neal-Schuman Publishers Public Relations and Marketing for Archivists: A How-to-Do-it Manual

Name: Public Relations and Marketing for Archivists: A How-to-Do-it Manual
Brand: Neal-Schuman Publishers
Price: 86.95 GBP
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Description

Here, you’ll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections themselves as PR tools, like writing press releases, publicizing photographs and writing newsletters, as well as guidance for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets. Public Relations for Marketing and Archives also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites, and podcasts to further outreach efforts. This stellar manual features customizable templates, sample documents and programs, and screenshots to help you put your marketing plan into practice as quickly as possible. Whether you work in an academic institution, a corporate archive, a public library, or a historical organization, Public Relations for Marketing and Archives will give you the tools essential for creating a first-rate marketing campaign for your archival collections.

Product Specifications

Brand: Neal-Schuman Publishers
Format: Paperback
ASIN: 1555707335
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 15 June 2011
Listed Since: 25 October 2010

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Neal-Schuman Publishers Public Relations and Marketing for Archivists: A How-to-Do-it Manual

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