£184.07

Mechanical Systems: Research, Applications & Technology

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Price History & Forecast

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Last 91 days • 91 data points

Historical
Generating forecast...
£184.07 £182.88 £183.14 £183.40 £183.66 £183.92 £184.18 13 March 2026 04 April 2026 27 April 2026 19 May 2026 11 June 2026

Price Distribution

Price distribution over 91 days • 2 price levels

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Current Price
82 days 9 days · current 0 21 41 62 82 £183 £184 Days at Price

Price Analysis

Most common price: £183 (82 days, 90.1%)

Price range: £183 - £184

Price levels: 2 different prices over 91 days

Description

This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool is examined from the consumers point of view. Moreover, a short consideration from the producers point of view has been implemented. The main subject areas are the willingness to pay by consumers and the consumers confusion as well as the topic brand loyalty in combination with mass customisation in the sneaker market. For this reason, the literature on individualisation and mass customisation is firstly analysed to subsequently discuss the market for mass customised sneakers. Later, a total of 23 research hypotheses are proposed and empirically tested. To achieve this goal, an online-based quantitative research study including 254 questionnaires was conducted. On top of this, a comparison between the consumer´s and producer´s point of view has been addressed. Results reveal that creating individuality is an important intention for consumers to purchase customised sneakers. This is also positively associated with a higher willingness to pay. Regarding consumer confusion, the present work clearly points out that consumers prefer transparent and clean interactions. From a brand loyalty standpoint, this study confirms that the effect on the brand loyalty from mass customisation does not depend on the existing brand loyalty. Beyond this research contribution, an interesting view concerning the practical application of these findings is also offered. Specifically, what needs to be done to improve the attractiveness of mass-customised sneakers? How can manufacturers increase the willingness to pay? What is crucial in strengthening brand loyalty through mass customisation?

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 September 2017
Listed Since
20 July 2017

Barcode

No barcode data available

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