CREATESPACE How to Write a Winning H2020 Proposal - SME Instrument Phase 2: Manual for Applicants and Consultants

WITH THIS KNOW-HOW YOU WILL BE ABLE TO: - develop the right strategy for the proposal - step-by-step lead the team that prepares the proposal - focus on the important elements of the proposal - recognize and avoid mistakes that could kill your proposal - replicate the best practices used by winning SME Instrument proposals - prepare a winning SME-2 proposal in accordance with actual evaluation criteria - save enormous time otherwise spent on getting through 450+ pages of documentation available online WHO WILL FIND THIS KNOW-HOW USEFUL: - experienced consultants that want to deepen their understanding of the SME Instrument - consultation companies that want to save time and resources when transferring their SME-2 knowledge to their junior consultants - innovative SMEs looking to learn how to pitch their business ideas from experience of the winning Horizon 2020 applicants - first time applicants for the SME Instrument Phase 2 - applicants re-submitting their proposals to SME Instrument Phase 2 - all SME Instrument applicants interested in getting the insider knowledge on writing winning H2020 proposals WHAT IS THE MANUAL ABOUT The Phase 2 of the Horizon 2020 SME instrument is a great tool for turning strong, innovative business ideas into winners on the market. Great innovation projects with sound and strategic business plans are awarded with 500.000 EUR to 2,500.000 EUR grant to further develop the business idea into a market-ready product, service or process. However, only 14% of all of the applicants' proposals to SME Instrument calls do pass the threshold. Why is that? How is it possible, that as much as 86% of the proposals do not even meet the minumum quality threshold? An evaluation insight reveals that there is a similar writing pattern for both successful and unsuccessful H2020 SME Instrument proposals. Most of the winning proposals use similar writing approach, formation and tricks that allow them to be assessed fast and earn exceptional evaluation scores. On the other hand, most of the rejected SME Instrument proposals fail to deliver the right information, contain fatal mistakes or drop out essential but not obvious elements that are critical for success. This manual contains the step-by-step guidance for writing a winning Horizon 2020 SME Phase 2 proposal, backed with examples of best practices and inside knowledge. Whether you have already applied to SME Instrument's Phase 2 or are applying to the next cut-offs, this manual will help you get the insiders' knowledge, learn the secrets from the winners and win the SME Instrument grant!