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Cambridge Scholars Publishing The Language of Corporate Blogs: A Corpus-Based View

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£68.99 £65.54 £66.92 £68.30 £69.68 £71.06 £72.44 25 July 2026 13 August 2026 01 September 2026 20 September 2026 10 October 2026
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Description

This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 September 2021
Listed Since
01 July 2021

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