Cambridge Scholars Publishing The Language of Corporate Blogs: A Corpus-Based View

This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre. About the Author Katarzyna Fronczak is an Adjunct Lecturer in the Department of Specialized Languages and Intercultural Communication at the University of Lodz, Poland, and an English language teacher in the Stanislaw Staszic Secondary Comprehensive School in Kutno, Poland. She holds an MA degree from both Lancaster University, UK, and the University of Lodz, and completed her PhD at the latter in 2019. Her research interests lie in the areas of corpus linguistics, discourse analysis, corporate discourse, and corporate communication. She is also interested in applying corpus linguistics to teaching English as a second language, and has published several papers on corpus-based analysis and corporate blogs.