Cambridge Scholars Publishing Traditions and Innovations in Contemporary Tourism

This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspectives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, it offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural event marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products. About the Author Vasil Marinov, PhD, is a Professor in the Department of Geography of Tourism at “St. Kliment Ohridski” Sofia University, Bulgaria, having received his Master’s and PhD degrees from the same institution. From 1997 to 2001, he was a Deputy Director of the National Centre for Regional Development of Bulgaria. His publications include several research papers in various academic journals and books on his primary research interests, which include tourism development, planning and policy; tourism demand and behavior; sustainable tourism development; and regional policy, regional and local development planning. Maria Vodenska, DSc, PhD, is a Professor in the Department of Geography of Tourism at “St. Kliment Ohridski” Sofia University, Bulgaria, having received her PhD from Moscow Academy of Sciences in 1978 and her DSc from Sofia University, Bulgaria, in 2005. She has published over 100 research papers and books mainly in Bulgarian and English. Her fields of research include tourism theory, history and policy; tourism development; sustainable tourism development; tourism research methods; event management; and tourism intermediary sector operations. Mariana Assenova, PhD, is an Associate Professor in the Department of Geography of Tourism at “St. Kliment Ohridski” Sofia University, Bulgaria, having received her PhD from the same institution in 2012. From 1997 to 2001, she was a Deputy Minister at the Bulgarian Ministry of Economy in charge of tourism and also headed the boards of directors of two of the biggest tourism companies in the country, Sunny Beach Sc and Orbita Youth Tourism Chain. Her publications include a number of research papers in various academic journals and books in Bulgarian and English on her primary research interests, which include sustainable tourism development, corporate social responsibility and resource efficiency in tourism, among others. Elka Dogramadjieva, PhD, is an Associate Professor in the Department of Geography of Tourism at “St. Kliment Ohridski” Sofia University, Bulgaria, having received her PhD from the same institution in 2003. She has published over 70 academic papers and consultant reports in English and Bulgarian. Her primary research interests include regional tourism studies, destination management, and specialized types of tourism.