£62.15

Manchester University Press Becoming Couture: The Italian Fashion Industry After the Second World War (Studies in Design and Material Culture)

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£62.15 £8.23 £19.99 £31.76 £43.52 £55.29 £67.05 08 July 2026 21 July 2026 03 August 2026 16 August 2026 29 August 2026

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18 days 35 days · current 0 9 18 26 35 £13 £62 Days at Price

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Description

Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label ‘couture’. -- .

Key Features

New Store Stock

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 December 2024
Listed Since
01 July 2024

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