IGI Global Neoliberalism in the Tourism and Hospitality Sector (Advances in Hospitality, Tourism, and the Services Industry)

Globalization is increasing interconnectedness and is offering immense opportunities for businesses worldwide. Although it has been taking place for hundreds of years, it has sped up enormously over the last half-century, increasing international trade, greater dependence on the global economy, and freer movement of capital, goods, and services. While globalization can create opportunities for wealth in emerging economies, it still cannot completely close the gap between the world's poorest countries and the world's richest. Many view globalization as a threat to cultural diversity, believing that it can drown out local economies, traditions, and languages and make travel to certain regions less desirable. Neoliberalism in the Tourism and Hospitality Sector provides innovative insights into the adoption of glocalization as a measure to mitigate the threats posed by globalization within the travel and tourism industries. It is designed for policymakers, researchers, government officials, and marketers considering glocalization as a means to sustain the relevancy of local business and trade. About the Author Vipin Nadda is working as Lecturer and Programme Manager (Postgraduate-Tourism & Hospitality) with University of Sunderland in London. Some of his previous responsibilities involved Lecturer for tourism and hospitality management at Oxford House College, London and Kurukshetra University in India. He also freelance as 'consultant' for University of East London, Confederation of tourism and Hospitality, Anglia Ruskin University, BPP University and Cardiff Metropolitan University. He has more than twenty years of experience in education, Industry and research and besides PhD in tourism, also written book Chapters, published two books and attended and presented papers in various international conferences/seminars. As an experienced academician, he has been Lecturing/teaching a variety of subjects ranging from, Strategic tourism development, Destination branding, global tourism, sustainable tourism development, hospitality management studies, Tourism Marketing and International Hospitality Marketing, Marketing strategy, International business environment, Applied Research Methods, supervising MBA, MSc, and PhD Dissertation projects in UK as well as overseas. Dr. Nadda has been also actively involved in development of Programme at different awarding bodies. He has been working with confederation of tourism and hospitality awarding body based at London as an exam board member, external examiner and assessor for last seven years and has helped to develop level-5/6 qualifications for them which are Ofqual recognised and delivered globally. Also, developed level-5/6 qualifications for global examination board, University of East London and assessment for undergraduate and postgraduate tourism and hospitality qualifications for University of Sunderland. He has international exposure having taught students from various nationalities which evidences his adaptability, diversity and multi-levelled skills.Bilan Sahidi is a senior lecturer and Programme Manager at University of Sunderland in London. He is holder of a PhD in Philosophy, Politics and Sociology from the RWTH-Aachen University (Germany). He holds also three masters’ in Business (University of Sunderland), Marketing & Innovation from Anglia Ruskin University and Strategy. He is specialised in the Hegelian Philosophy and very active in the current research on the Ultimate foundation of Raison and ethics.Muhammad Azam is a senior academic with extensive experience in teaching, developing and leading academic, professional and executive education programmes in business management and has held many senior academic roles in higher education institutes. Currently, he is working at the University of Sunderland in London as a postgraduate lecturer where he delivers lectures and workshops to the Master of Business Administration (MBA) and Master of Busi