Cognella Academic Publishing How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy

Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introduction to business textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice. The global business challenges facing today’s students are more complex than ever before. How Business Works prepares students to meet these challenges head-on, and become successful learners and leaders. The book offers a fresh, timely perspective on the way business is taught by organizing concepts around the unifying framework of value. A serious textbook for serious business students, this text addresses the quantitative and technical topics often glossed over in competing books, such as risk versus return, foreign exchange, and the time value of money. Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook—it provides transformational learning and teaching experiences. Robert Kemp, DBA, CPA is the Ramon W. Breeden, Sr. Research Professor at the McIntire School of Commerce, University of Virginia. During his 30 years at the school, he has taught numerous undergraduate and graduate courses, as well as executives around the world. His scholarly works include over 70 completed projects, including books, monographs, articles, cases, and working papers. He has worked with and taught for organizations such as Navigant, Bank of America, Wellington Management, Ernst & Young, the Russian Bankers Association, and other prestigious organizations. He is a Certified Public Accountant and possesses a baccalaureate, masters, and doctorate in business administration. Adam Kemp, CPA has worked over 15 years in the fields of accounting and taxation in the private and public sectors. His experience covers state, local, federal, and international taxation of corporations, flow-through entities, and non-profits. Mr. Kemp has worked with some of the largest organizations in the United States, including Sallie Mae, MCI, and the PCAOB. He has drafted guidance and provided instruction on various topics, such as nexus standards, alternative tax systems, and deductible versus capital expenditures. Mr. Kemp is a Certified Public Accountant and holds a bachelor’s of science in accounting from the University of Virginia and master of professional accounting in taxation from the University of Texas at Austin. Kelley Kemp, JD, Esq. is a practicing attorney in central Virginia, assisting clients in criminal and civil matters. She also serves as an adjunct instructor at various colleges, teaching courses on a variety of legal topics. Prior to becoming an attorney, Ms. Kemp worked in the field of securities regulation at FINRA (formerly NASD). Ms. Kemp received her bachelor’s degree from the University of Virginia and attended law school at the Washington College of Law at American University.