£70.99

CQ Press Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia

Price data last checked 21 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

Pricier than usual. £7 more than the 30-day average — we'd wait.

£71 today · 30-day average £64 · all-time low £62

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 70 days • 70 data points (No recent data available)

Historical
Generating forecast...
£75.19 £60.18 £63.45 £66.73 £70.00 £73.28 £76.55 22 February 2026 11 March 2026 28 March 2026 14 April 2026 02 May 2026

Price Distribution

Price distribution over 70 days • 4 price levels

Days at Price
Current Price
33 days 26 days 6 days · current 5 days 0 8 17 25 33 £62 £63 £71 £75 Days at Price

Price Analysis

Most common price: £62 (33 days, 47.1%)

Price range: £62 - £75

Price levels: 4 different prices over 70 days

Description

Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth―if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the "what" to telling the "why"

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
31 January 2017
Listed Since
10 August 2016

Barcode

No barcode data available

Similar Products You Might Like

Television Program Making: Everything you need to know to get started
94% match

Television Program Making: Everything you need to know to get started

Routledge

£69.75 30 Apr 2026
Journalism and Communication in China and the West: A Study of History, Education and Regulation (Sociology, Media and Journalism in China)
94% match

Journalism and Communication in China and the West: A Study of History, Education and Regulation (Sociology, Media and Journalism in China)

MACMILLAN

£79.26 08 Mar 2026
Routledge Television Program Making - Production Guide
94% match

Routledge Television Program Making - Production Guide

Routledge

£136.45 23 Apr 2026
Sage Publications - The NCTJ Essential Guide to Careers in Journalism
94% match

Sage Publications - The NCTJ Essential Guide to Careers in Journalism

Sage Publications

£138.00 07 May 2026
Routledge Writing for Broadcast Journalists (Media Skills)
94% match

Routledge Writing for Broadcast Journalists (Media Skills)

Routledge

£128.05 25 Apr 2026
Teaching Mass Communication: A Guide to Better Instruction (Media and Communications; 34)
94% match

Teaching Mass Communication: A Guide to Better Instruction (Media and Communications; 34)

Bloomsbury Academic

£64.18 07 May 2026
News 2.0: Can journalism survive the Internet?
94% match

News 2.0: Can journalism survive the Internet?

Routledge

£136.45 18 Apr 2026
Writing for News Media: The Storyteller’s Craft
94% match

Writing for News Media: The Storyteller’s Craft

Routledge

£136.81 30 Apr 2026
Associated Press Guide to Photojournalism (NTC REFERENCE)
94% match

Associated Press Guide to Photojournalism (NTC REFERENCE)

McGraw-Hill Education

£40.97 03 May 2026
Multimedia Journalism: A Practical Guide
94% match

Multimedia Journalism: A Practical Guide

Routledge

£137.28 11 Feb 2026
The New York Times Reader: Health & Medicine (Timescollege)
94% match

The New York Times Reader: Health & Medicine (Timescollege)

CQ Press

£51.18 08 Apr 2026
We Keep America on Top of the World: Television Journalism and the Public Sphere (Communication and Society)
94% match

We Keep America on Top of the World: Television Journalism and the Public Sphere (Communication and Society)

Routledge

£139.84 12 Jan 2026
Choosing the News: The Profit Factor in News Selection: 16 (Contributions in Women's Studies)
94% match

Choosing the News: The Profit Factor in News Selection: 16 (Contributions in Women's Studies)

Praeger

£52.37 07 Mar 2026
Routledge The American Journalist in the 1990s - Hardcover
94% match

Routledge The American Journalist in the 1990s - Hardcover

Routledge

£136.27 27 Apr 2026
Basic TV Reporting (Media Manual)
94% match

Basic TV Reporting (Media Manual)

Routledge

£127.67 29 Mar 2026
Other Voices: The New Journalism in America
94% match

Other Voices: The New Journalism in America

Routledge

£127.62 22 Jan 2026
Mobile and Social Media Journalism: A Practical Guide for Multimedia Journalism
94% match

Mobile and Social Media Journalism: A Practical Guide for Multimedia Journalism

Routledge

£50.99 17 Feb 2026
Photojournalism and Today's News: Creating Visual Reality
94% match

Photojournalism and Today's News: Creating Visual Reality

Wiley-Blackwell

£72.57 08 Apr 2026
The 21st Century Journalism Handbook: Essential Skills for the Modern Journalist
94% match

The 21st Century Journalism Handbook: Essential Skills for the Modern Journalist

Routledge

£46.27 10 Jan 2026
Routledge - Reimagining Journalism and Social Order Book
94% match

Routledge - Reimagining Journalism and Social Order Book

Routledge

£127.67 03 Mar 2026
Feature and Narrative Storytelling for Multimedia Journalists
94% match

Feature and Narrative Storytelling for Multimedia Journalists

Routledge

£48.07 01 May 2026
Other Voices: The New Journalism in America
94% match

Other Voices: The New Journalism in America

Routledge

£45.99 13 Apr 2026
Defining Moments in Journalism
94% match

Defining Moments in Journalism

Routledge

£87.10 07 May 2026
Multimedia Reporting: How Digital Tools Can Improve Journalism Storytelling (Tsinghua Global Business Journalism Series)
94% match

Multimedia Reporting: How Digital Tools Can Improve Journalism Storytelling (Tsinghua Global Business Journalism Series)

Springer

£64.05 21 Feb 2026