Bloomsbury Supercell's Supercell featuring Hatsune Miku (33 1/3 Japan)

The lead singer on Supercells eponymous first album is Hatsune Mikua Vocaloid character created by Crypton Future Media with voice synthesizers. A virtual superstar, over 100,000 songs, uploaded mostly by fans, are attributed to her. Supercell is a Japanese creator music group with the composer Ryo leading ten artists, who design album illustrations and make music videos. These videos are uploaded onto Niconico and other video-sharing sites. By the time Supercell was released in March 2009, the groups Vocaloid works were already well-known to Niconico users and fans. This book explores the Vocaloid and DTM (desktop music) phenomena through the lenses of media and fan studies, looking closely at online social media platforms, the new technology for composing, avid fans of the Vocaloid character, and these fans performative practices. It provides a sense of how interactive new media and an empowered fan base combine to engage in the creation processes and enhance the circulation of DTM works. About the Author Keisuke Yamada is a PhD candidate in ethnomusicology at the University of Pennsylvania, USA. He is currently working on a long-term ethnographic project involving the shamisen (Japanese three-stringed instrument) in East Asia, Southeast Asia, and North America, especially focusing on the transnational circulation of the materials from which the instrument is made. His work has appeared in Asian Music, Ethnomusicology Review, and the Journal of World Popular Music, among others.