Lexington Books Making Media Literacy in America

Making Media Literacy in America presents a history for the field of Media Literacy. It recounts how people have developed knowledge and skills in organized ways to respond to their rapidly changing media environments as seen through the lens of Media&Values magazine, a quarterly publication that spanned the formation, recession and revitalization of the U.S. media literacy movement from 1977 to 1993. This book maps the discourses of media studies, education reform, and the public sphere that made media literacy concepts and practices possible in America. It is a history of vital importance for scholars of media communication and education, as well as for thought leaders in teacher education, informal learning, youth media, educational technology, library sciences, and media reform-all of whom comprise the field of media literacy today. Review In the current time, when media literacy is more urgently needed than ever, this scholarly volume reconstructs a history of how the study of media literacy began. Its ambition is to excavate the insights of the past, help us avoid repeating old mistakes and, most importantly, enrich today's debates as we--scholars, educators, practitioners--now work together to ensure a more media literate society fit for the digital age.--Sonia Livingstone, London School of Economics and Political Science About the Author Michael RobbGrieco is director of curriculum and technology integration for K-12 public schools in Windham Southwest, Vermont, and affiliated faculty with the Media Education Lab at the University of Rhode Island.