£52.21

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Bloomsbury Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

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£72.48 £50.18 £55.05 £59.91 £64.78 £69.64 £74.51 26 July 2026 15 August 2026 04 September 2026 24 September 2026 15 October 2026
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Price Distribution

Price distribution over 82 days • 7 price levels

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1 day · current 4 days 3 days 3 days 14 days 1 day 56 days 0 14 28 42 56 £52 £59 £66 £67 £68 £69 £72 Days at Price

Price Analysis

Most common price: £72 (56 days, 68.3%)

Price range: £52 - £72

Price levels: 7 different prices over 82 days

Description

This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 February 2022
Listed Since
07 December 2021

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