£38.44

Lexington Books Four Pillars of Politics: WHY SOME CANDIDATES DON’T WIN AND OTHERS CAN’T LEAD (Bloomsbury Studies in Political Communication)

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Description

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 March 2017
Listed Since
11 January 2017

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