Four Pillars of Politics: WHY SOME CANDIDATES DON’T WIN AND OTHERS CAN’T LEAD (Bloomsbury Studies in Political Communication) - Image 1

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Lexington Books Four Pillars of Politics: WHY SOME CANDIDATES DON’T WIN AND OTHERS CAN’T LEAD (Bloomsbury Studies in Political Communication)

Name: Four Pillars of Politics: WHY SOME CANDIDATES DON'T WIN AND OTHERS CAN'T LEAD (Bloomsbury Studies in Political Communication)
Brand: Lexington Books
Price: 36.99 GBP
Availability: InStock

Communication

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Description

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

Product Specifications

Brand: Lexington Books
Format: paperback
ASIN: 1498507247
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 27 March 2017
Listed Since: 11 January 2017

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Lexington Books Four Pillars of Politics: WHY SOME CANDIDATES DON’T WIN AND OTHERS CAN’T LEAD (Bloomsbury Studies in Political Communication)

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