Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics - Image 1

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Bloomsbury Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics

Name: Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics
Brand: Bloomsbury
Price: 84.31 GBP
Availability: InStock

Business & Economic History

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Description

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have invaded and conquered the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of domestication. Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 1472595866
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 28 January 2016
Listed Since: 21 February 2015

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Bloomsbury Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics

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