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Bloomsbury Antagonism on YouTube: Metaphor in Online Discourse

Name: Antagonism on YouTube: Metaphor in Online Discourse
Brand: Bloomsbury
Price: 100.0 GBP
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Words, Language & Grammar

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Product Description This book focuses on the ways in which metaphor contributes to the development of Internet arguments, known as ‘drama’, particularly on YouTube. Although a growing body of research into YouTube interaction has developed descriptions of user experience on the site, empirical studies of the YouTube video page and discourse analysis of user interaction are rare. This research specifically focuses on user interaction around issues of Christian theology and atheism on the site, analysing how ‘drama’ emerges. Since YouTube drama occurs publicly, Antagonism on YouTube focuses on video pages rather than user reports of their actions and responses. It investigates how and why YouTube drama develops through a systematic description and analysis of user discourse activity. Through close analysis of video pages, this study contributes to a greater academic understanding of Internet antagonism and YouTube interaction by revealing the factors which contribute to the development of drama over time. Review Pihlaja's research is innovative in that, while previous studies on YouTube discourse have focused on interaction, Pihlaja argues that it is difficult to elicit and identify 'typical behaviour' and has thus taken a novel approach in analysing a group of YouTube participants over time, through a variety of interactions ... Pihlaja's engaging writing style is characterised by clear and concise descriptions of both the discourse he analyses and the theoretical frameworks he uses and develops within his research. As such, this book is a valuable introduction to the discourse analysis of online data, as well as a useful tool for experienced discourse analysts who are keen to discover how communication continues to evolve within the ever-changing landscape of online environments ... In summary, the book is an engaging and well-executed qualitative study that advances the fields of CMC discourse analysis, metaphor analysis, and inter-faith scholarship. --Lori Gilbert, University of East Anglia LINGUIST About the Author Stephen Pihlaja is currently working at Newman University in the UK.

Product Specifications

Brand: Bloomsbury
Format: Hardcover
ASIN: 147256667X
Category: Books > Subjects > Reference > Words, Language & Grammar
Domain: Amazon UK
Publication Date: 28 August 2014
Listed Since: 03 April 2014

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Bloomsbury Antagonism on YouTube: Metaphor in Online Discourse

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