Emerging Research on Islamic Marketing and Tourism in the Global Economy (Research Essentials Collection) - Image 1

£201.00

IGI Global Emerging Research on Islamic Marketing and Tourism in the Global Economy (Research Essentials Collection)

Name: Emerging Research on Islamic Marketing and Tourism in the Global Economy (Research Essentials Collection)
Brand: IGI Global
Price: 201.0 GBP
Availability: InStock

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Description

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466662727
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 July 2014
Listed Since: 16 April 2014

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IGI Global Emerging Research on Islamic Marketing and Tourism in the Global Economy (Research Essentials Collection)

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