£144.90

Springer Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

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£145 today · all-time low £145 (May 2026) · usually £148

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£149.87 £144.05 £145.32 £146.59 £147.86 £149.13 £150.40 25 April 2026 15 May 2026 04 June 2026 24 June 2026 15 July 2026

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Most common price: £148 (28 days, 34.1%)

Price range: £145 - £150

Price levels: 4 different prices over 82 days

Description

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
13 October 2012
Listed Since
03 March 2013

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