Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers - Image 1

£149.87

Springer Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Name: Aerospace Marketing Management: Manufacturers OEM Airlines Airports Satellites Launchers
Brand: Springer
Price: 146.99 GBP
Availability: InStock

Management Science

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Description

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 1461353777
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Publication Date: 13 October 2012
Listed Since: 03 March 2013

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Springer Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

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