£148.21

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£148 today · previous high £148 · all-time low £144

Springer Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Amazon

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£148.21 £143.99 £144.91 £145.83 £146.75 £147.67 £148.59 25 July 2026 11 August 2026 28 August 2026 14 September 2026 02 October 2026
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Price Distribution

Price distribution over 70 days • 3 price levels

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17 days 33 days 20 days · current 0 8 17 25 33 £144 £145 £148 Days at Price

Price Analysis

Most common price: £145 (33 days, 47.1%)

Price range: £144 - £148

Price levels: 3 different prices over 70 days

Description

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
13 October 2012
Listed Since
03 March 2013

Barcode

No barcode data available

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