£79.88

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£80 today · previous high £80 · all-time low £77

Wiley Campaign Communication and Political Marketing

Amazon

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£79.88 £77.25 £77.82 £78.40 £78.97 £79.55 £80.12 19 July 2026 02 August 2026 17 August 2026 01 September 2026 16 September 2026
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Description

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
18 April 2011
Listed Since
03 June 2009

Barcode

No barcode data available

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