Cambridge Scholars Publishing Successful Case Studies in the Canary Islands' Tourism Industry

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one. Review “Successful Cases in Tourism provides readers with a comprehensive understanding, utilizing a case-study approach that is helpful in teaching and research, of 24 tourism cases. From the perspective of teaching, this book fills a gap in the extant literature by providing collated resources on best practices in tourism. I believe that this book is quite useful in addressing the learning outcomes of teaching. […] Readers, ultimately, should be able to have realistic examples to which the theoretical concepts have been applied for making the business successful. Accordingly, this book is welcome as it provides students and teachers with a useful learning resource.”Dr Sangwon ParkDeputy Head and Senior Lecturer of Hospitality Management, University of Surrey, UK“This book […] fills a gap in the instruction of tourism studies. It does so with regard to two different aspects. Firstly, case studies are a vital instrument for teaching. A lecturer today cannot just present theories and facts; contents have to be enriched with examples to demonstrate the underlying concepts. Secondly, this book highlights the importance of the tourism sector. The scientific community only started twenty years ago to recognize the importance of tourism as a research field. Thus, this book is welcome as it emphasizes the academic position of the field.”Dr Sabine HallerProfessor of Services Management, Berlin School of Economics and Law, Germany"Many tourism books are about overviews, concepts, theories, issues, research, etc. This one is refreshingly different. It was originally developed to teach students about how entrepreneurship and business development worked in their local area, the Canary Islands. It is relevant worldwide [...] It is packed with revelations. One of its special fascinations is that one learns of the skills of business wives, of road surfacing contractors who turned into very successful resort developers, and that business success in tourism can almost be serendipitous."Bernard LaneJournal of Sustainable Tourism 26/5 (2018) About the Author Teresa Aguiar Quintana is an international researcher specializing in tourism management, having received her PhD in Business and Economics from the University of Las Palmas de Gran Canaria, Spain, and a Revenue Management Certificate from Cornell University, USA. She has published more than 15 academic journal articles, as well as various books about leadership and quality in the hospitality industry and about competitiveness in tourism destinations. She is an experienced teacher of university students, lecturing on lodging operations and management, and in the last ten years, has participated in various research projects, including one undertaken in cooperation with the Canarian Tourism Council about retrospective analysis in tourism in 2040. Rosa M. Batista Canino is a Professor and Researcher specializing in entrepreneurship. After completing the European Doctoral Programme in Entrepreneurship and Small Business Management at the Nordic Universities of Copenhagen, Denmark, and Växjö, Sweden, she received her PhD in Business and Economics from the University of Las Palmas de Gran Canaria, Spain. She is now Vice Rector for Entrepren