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Bloomsbury The Discourse of Online Consumer Reviews (Bloomsbury Discourse)

Name: The Discourse of Online Consumer Reviews (Bloomsbury Discourse)
Brand: Bloomsbury

Market Research

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Description

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

Product Specifications

Brand: Bloomsbury
Format: Hardcover
ASIN: 1441196285
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 26 June 2014
Listed Since: 07 July 2012

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Bloomsbury The Discourse of Online Consumer Reviews (Bloomsbury Discourse)

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