Temple University Press Consuming Work: Youth Labor in America

Youth labor is an important element in our modern economy, but as students’ consumption habits have changed, so too have their reasons for working. In Consuming Work, Yasemin Besen-Cassino reveals that many American high school and college students work for social reasons, not monetary gain. Most are affluent, suburban, white youth employed in part-time jobs at places like the Coffee Bean so they can be associated with a cool brand, hangout with their friends, and get discounts. Consuming Work offers a fascinating picture of youth at work and how jobs are marketed to these students. Besen-Cassino also shows how the roots of gender and class inequality in the labor force have their beginnings in this critical labor sector. Exploring the social meaning of youth at work, and providing critical insights into labor and the youth workforce, Consuming Work contributes a deeper understanding of the changing nature of American labor. Review "Besen-Cassino counters conventional wisdom that young people take undesirable service-sector jobs only because they need the money... The author also offers a critical look at how youth turn to the workplace to fill gaps left by their impersonal educational institutions and at how workforce disparities based on race, gender, and class have their roots in workers' early experiences... VERDICT [T]his engaging read will appeal to scholars of the sociology of work, as well as some high school and college students and their teachers, mentors, and parents. It could also be of great use to those who hire millennials or who work to help economically disadvantaged young people." - Library Journal "Topics include motivations for part-time work among otherwise affluent youth" - Chronicle of Higher Education About the Author Yasemin Besen-Cassino is an Associate Professor of Sociology at Montclair State University. She is the co-author (with Dan Cassino) of Consuming Politics: Jon Stewart, Branding and the Youth Vote in America, and co-editor (with Michael Kimmel) of The Jessie Bernard Reader.