Kansei Engineering, 2 Volume Set (Systems Innovation Book Series) - Image 1

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CRC Press Kansei Engineering, 2 Volume Set (Systems Innovation Book Series)

Name: Kansei Engineering, 2 Volume Set (Systems Innovation Book Series)
Brand: CRC Press
Price: 115.0 GBP
Availability: InStock

Graphic Arts

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Description

MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings into concrete product parameters. Developed in the early 70s in Japan, and now popular among Japanese companies, the method spread to the US in the middle of the 90s. However, cultural differences may have prevented the method to enfold its whole potential. Written by, Mitsuo Nagamachi, the founder of the technology, this two-volume set, Kansei Engineering, provides the background and history of Kansei Engineering and demonstrates how to use it in each stage. It describes how to survey consumer feeling by psychological and or psycho-physiological measurement; and then, the survey data are analyzed using statistical techniques; finally, the analyzed data are transferred to design domain through engineering and technology.

Product Specifications

Brand: CRC Press
Format: paperback
ASIN: 143982262X
Category: Books > Subjects > Arts & Photography > Graphic Arts
Domain: Amazon UK
Release Date: 17 September 2010
Listed Since: 07 August 2009

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CRC Press Kansei Engineering, 2 Volume Set (Systems Innovation Book Series)

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