Beyond Princess Culture: Gender and Children’s Marketing: 32 (Mediated Youth) - Image 1

£70.47

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Beyond Princess Culture: Gender and Children’s Marketing: 32 (Mediated Youth)

Name: Beyond Princess Culture: Gender and Children's Marketing: 32 (Mediated Youth)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 70.47 GBP
Availability: InStock

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Description

Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts. About the Author KATHERINE A. FOSS is an associate professor of media studies at Middle Tennessee State University and is the author of several books.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433156350
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 21 March 2019
Listed Since: 04 March 2019

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Beyond Princess Culture: Gender and Children’s Marketing: 32 (Mediated Youth)

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