Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Beyond Princess Culture: Gender and Children’s Marketing: 32 (Mediated Youth)

Product Description Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts. About the Author KATHERINE A. FOSS is an associate professor of media studies at Middle Tennessee State University and is the author of several books.