Consuming Bollywood: Gender, Globalization and Media in the Indian Diaspora - Image 1

£123.45

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Consuming Bollywood: Gender, Globalization and Media in the Indian Diaspora

Name: Consuming Bollywood: Gender, Globalization and Media in the Indian Diaspora
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 123.45 GBP
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Description

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy. About the Author Anjali Ram (PhD in Communication, Ohio University) is Professor of Global Communication at Roger Williams University. She has published in journals such as Women’s Studies in Communication, Human Development, Mind, Culture, and Activity, and Culture and Psychology and in edited books such as Mediated Women, Communicating Ethnic and Cultural Identity, and Sociology of the Diaspora: A Reader.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433113430
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 16 July 2014
Listed Since: 19 April 2014

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Consuming Bollywood: Gender, Globalization and Media in the Indian Diaspora

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