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Routledge Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series)

Amazon

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£164.84 £119.17 £129.13 £139.10 £149.06 £159.03 £168.99 26 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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5 days 54 days 1 day · current 0 14 27 41 54 £123 £148 £165 Days at Price

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Most common price: £148 (54 days, 90.0%)

Price range: £123 - £165

Price levels: 3 different prices over 60 days

Description

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 December 2013
Listed Since
06 August 2013

Barcode

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