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PEARSON EDUCATION Valuepack:Principles of Marketing:European Edition/Economics for Business

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Description

Principles of Marketing: European Edition 4/E Principles of Marketing takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisations objectives and resources against needs and opportunities in the global marketplace. Economics for Business 4/E The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 November 2007
Listed Since
10 September 2007

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