PEARSON EDUCATION Multi Pack:Microeconomics with Operations Management and Student CD-ROM

This Multi Pack consists of Microeconomics, Sixth edition, by Pindyck (ISBN: 01319120701) and Operations Management, Seventh edition, by Heizer (ISBN: 0131209744) This Multi Pack is ideal for courses in intermediate microeconomics, microeconomic theory, price theory, and managerial economics. Microeconomics, sixth edition is the market leader in Intermediate Microeconomics, and is well known for its coverage of modern topics (Game theory, Economics of Information, and behavioral economics), clarity of its writing style and graphs, and integrated use of real world examples. The book is used in both economics departments and business schools and is well received for its applied nature. The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including many extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment and production decisions; and public policy analysis. Operations Management, Seventh edition, is a great introductory text to both undergraduate and postgraduate courses in Operations Management. This best-selling text provides students with a state-of-the-art overview of operations and is praised for its clear accessible writing style, extensive assortment of homework problems, and up-to-date coverage. This new edition includes integrated coverage of operations management by using a running case study on the global restaurant chain. Its main case study is based around the Hard Rock Cafe, which is intergrated into each chapter.