Marketing and Selling Professional Services in Architecture and Construction - Image 1

£49.59

Wiley Marketing and Selling Professional Services in Architecture and Construction

Name: Marketing and Selling Professional Services in Architecture and Construction
Brand: Wiley
Price: 49.59 GBP
Availability: InStock

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Description

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 1405181877
Category: Books > Subjects > Arts & Photography > Architecture > Reference
Domain: Amazon UK
Release Date: 16 October 2009
Listed Since: 01 February 2008

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Wiley Marketing and Selling Professional Services in Architecture and Construction

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