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£45.95

Wiley-Blackwell Doing Social Psychology Research

Name: Doing Social Psychology Research
Brand: Wiley-Blackwell
Price: 53.72 GBP
Availability: InStock

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Description

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders.

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Used Book in Good Condition

Product Specifications

Brand: Wiley-Blackwell
Format: paperback
ASIN: 1405108126
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Methodology > Research
Domain: Amazon UK
Release Date: 16 December 2003
Listed Since: 08 December 2006

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Wiley-Blackwell Doing Social Psychology Research

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