£32.77

MACMILLAN Sense and Respond: The Journey to Customer Purpose

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Description

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 May 2005
Listed Since
02 February 2007

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