£86.34

MACMILLAN Developing Strategies for International Business: The WRAP Process

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Description
Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process.

Product Specifications
Brand
MACMILLAN
Format
Hardcover
ASIN
1403934142
Category
Books > Subjects > Business, Finance & Law > Accounting > International
Domain
Amazon UK
Release Date
21 September 2004
Listed Since
05 February 2007

Barcode

No barcode data available

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