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MACMILLAN Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Name: Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
Brand: MACMILLAN

Management

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Description

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1403905193
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 06 October 2003
Listed Since: 22 December 2006

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MACMILLAN Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

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