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Kogan Page Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business

Amazon

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£39.04 £38.99 £39.00 £39.01 £39.02 £39.03 £39.05 25 July 2026 04 August 2026 14 August 2026 24 August 2026 03 September 2026
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Description
Is your business equipped with a data strategy that drives real impact? Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy. You'll learn how to: - Understand how data creates value across operations and decisions - Collaborate with data teams to build a business-led strategy - Integrate AI, automation and analytics into enterprise capability - Navigate ethics, governance and regulatory complexity - Prepare for the future with insight on emerging technologies With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world. Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies

Product Specifications
Brand
Kogan Page
Format
hardcover
ASIN
1398619612
Category
Books > Subjects > Computing & Internet > Databases > Data Storage & Management > Data Mining
Domain
Amazon UK
Release Date
03 September 2025
Listed Since
03 November 2024

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