£66.13

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£66 today · 30-day average £63 · all-time low £58

Kogan Page Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand

Amazon

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Last 74 days · 74 data points (no recent data)

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£70.10 £56.35 £59.35 £62.35 £65.35 £68.35 £71.35 11 August 2026 29 August 2026 16 September 2026 04 October 2026 23 October 2026
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Price Distribution

Price distribution over 74 days • 6 price levels

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Current Price
8 days 12 days 13 days 1 day · current 14 days 26 days 0 7 13 20 26 £58 £63 £65 £66 £67 £70 Days at Price

Price Analysis

Most common price: £70 (26 days, 35.1%)

Price range: £58 - £70

Price levels: 6 different prices over 74 days

Description
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure. The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

Product Specifications
Brand
Kogan Page
Format
hardcover
ASIN
1398606995
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain
Amazon UK
Release Date
03 November 2022
Listed Since
15 December 2021

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