Words That Work: Communicate Your Purpose, Your Profits and Your Performance - Image 1

£56.90

Kogan Page Words That Work: Communicate Your Purpose, Your Profits and Your Performance

Name: Words That Work: Communicate Your Purpose, Your Profits and Your Performance
Brand: Kogan Page
Price: 57.55 GBP
Availability: InStock

Careers

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Description

Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work. When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.

Product Specifications

Brand: Kogan Page
Format: Hardcover
ASIN: 1398603333
Category: Books > Subjects > Business, Finance & Law > Careers
Domain: Amazon UK
Release Date: 03 January 2022
Listed Since: 03 February 2021

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Kogan Page Words That Work: Communicate Your Purpose, Your Profits and Your Performance

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