Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics) - Image 1

£74.58

Wiley Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)

Name: Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)
Brand: Wiley
Price: 72.94 GBP
Availability: InStock

Econometrics

Price History & Forecast

Last 52 days • 52 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 52 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £73 (23 days, 44.2%)

Price range: £70 - £75

Price levels: 6 different prices over 52 days

Description

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. Readers of the second edition of Bayesian Statistics and Marketing will also find: Discussion of Bayesian methods in text analysis and Machine Learning Updates throughout reflecting the latest research and applications Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here Extensive case studies throughout to link theory and practice Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.

Product Specifications

Brand: Wiley
Format: Hardcover
ASIN: 1394219113
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 08 August 2024
Listed Since: 07 October 2023

Barcode

No barcode data available

Wiley Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Bayesian Statistical Modelling, 2nd Edition

R For Marketing Research and Analytics (Use R!)

Bayesian Inference in the Social Sciences

R for Marketing Research and Analytics (Use R!)

Bayesian Statistical Methods (Chapman & Hall/CRC Texts in Statistical Science)

Bayesian Biostatistics (Statistics in Practice)

Bayesian Methods for Management and Business: Pragmatic Solutions for Real Problems

The Bayesian Way: Introductory Statistics for Economists and Engineers

Contemporary Bayesian Econometrics and Statistics: 537 (Wiley Series in Probability and Statistics)

Introduction to Bayesian Statistics

Bayesian Methods in Statistics: From Concepts to Practice

Wiley Biostatistics: A Bayesian Introduction - 499 Series

Bayesian Risk Management: A Guide to Model Risk and Sequential Learning in Financial Markets (Wiley Finance)

Understanding Computational Bayesian Statistics (Wiley Series in Computational Statistics)

Bayesian Econometrics

Linear Models in Statistics

Bayes Rules!: An Introduction to Applied Bayesian Modeling (Chapman & Hall/CRC Texts in Statistical Science)

Applied Bayesian Modelling: 595 (Wiley Series in Probability and Statistics)

Introduction to Applied Bayesian Statistics and Estimation for Social Scientists (Statistics for Social and Behavioral Sciences)

Bayesian Analysis of Stochastic Process Models (Wiley Series in Probability and Statistics)

Statistics for Experimenters: Design, Innovation, and Discovery (Wiley Series in Probability and Statistics)

Bayes Rules!: An Introduction to Applied Bayesian Modeling (Chapman & Hall/CRC Texts in Statistical Science)

Structural Equation Modeling: A Bayesian Approach (Wiley Series in Probability and Statistics)

Introduction to Bayesian Estimation and Copula Models of Dependence