Indian Club Swinging and the Birth of Global Fitness: Mugdars, Masculinity and Marketing - Image 1

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Bloomsbury Academic Indian Club Swinging and the Birth of Global Fitness: Mugdars, Masculinity and Marketing

Name: Indian Club Swinging and the Birth of Global Fitness: Mugdars, Masculinity and Marketing
Brand: Bloomsbury Academic
Price: 76.37 GBP
Availability: InStock

History of Sports

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Description

Emerging in colonial India, the fitness fad that was Indian Club Swinging became a global exercise practice in the early 19th century. Used by physicians, soldiers, gymnasts, children and athletes alike, clubs were used to solve numerous social concerns and ills, and often prescribed to treat everything from depression to spinal abnormalities. This book provides a definitive account of the rise and spread of club swinging as it spread from India to Europe and America, asking why and how it became so popular. Discussing the global, commercial fitness culture of the 19th century, Indian Club Swinging and the Birth of Global Fitness explores how the popularity of this exercise reflected much deeper global and domestic concerns about body image, military preparation and education. Addressing broader questions about nationalism, gender, race and popular commerce across the British Empire, it highlights the origins of our modern transnational fitness culture and shows how it intersected with global and colonial understandings of health, medicine and education.

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Indian Club Swinging and the Birth of Global Fitness: Mugdars, Masculinity and Marketing

Product type: ABIS BOOK

Brand: Bloomsbury Academic

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1350401625
Category: Books > Subjects > Sports, Hobbies & Games > Reference > History of Sports
Domain: Amazon UK
Release Date: 14 December 2023
Listed Since: 24 March 2023

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Bloomsbury Academic Indian Club Swinging and the Birth of Global Fitness: Mugdars, Masculinity and Marketing

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