Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion (Bloomsbury Studies in Black Religion and Cultures) - Image 1

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Bloomsbury Academic Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion (Bloomsbury Studies in Black Religion and Cultures)

Name: Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion (Bloomsbury Studies in Black Religion and Cultures)
Brand: Bloomsbury Academic
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Using the concept of a “religious market”, this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients. Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa’s United Family International Church (UFIC) and Walter Magaya’s Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 135017601X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 11 February 2021
Listed Since: 29 April 2020

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Bloomsbury Academic Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion (Bloomsbury Studies in Black Religion and Cultures)

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