Bloomsbury Academic What is Grounded Theory? (The 'What is?' Research Methods Series)

Grounded theory (GT) is a research methodology and various procedures designed to systematically generate a theory grounded in data or results. Inaugurated at the end of the 1960s, thanks to its methodological rigour as well as its flexibility, in the last two decades GT has become one of the most widely used qualitative research methods across a wide range of subject areas and in the disciplines of nursing, health sciences, computer science, marketing, social psychology and education among others. Today, GT cannot be considered a uniform approach and this book introduces many approaches without belonging to anyone of them, offering a range of case studies showing how GT has been applied in various contexts. Using GT in research is an adventurous journey: one can only understand what GT is by doing it.