MACMILLAN Challenges of Individualization

Product Description This book  critically engages with a series of provocative questions that ask: Why are contemporary societies so dependent on constructive and destructive effects of individualization? Is this phenomenon only related to the ‘second’ or ‘late’ modernity? Can the concept of individualization be productively used for developing a sociological diagnosis of our time? The innovative answers suggested in this book are focused on two types of challenges accompanying the rise of individualization. First, that it is caused by controversial changes in social structures and action patterns. Second, that the effects of individualization question varieties of the common good. Both challenges have a long history but reached critical intensity in advanced contemporary societies in the context of current globalization. From the Back Cover This book  critically engages with a series of provocative questions that ask: Why are contemporary societies so dependent on constructive and destructive effects of individualization? Is this phenomenon only related to the ‘second’ or ‘late’ modernity? Can the concept of individualization be productively used for developing a sociological diagnosis of our time? The innovative answers suggested in this book are focused on two types of challenges accompanying the rise of individualization. First, that it is caused by controversial changes in social structures and action patterns. Second, that the effects of individualization question varieties of the common good. Both challenges have a long history but reached critical intensity in advanced contemporary societies in the context of current globalization. About the Author Nikolai Genov is Professor Emeritus of the Free University Berlin, Germany. He received his PhD from the University in Leipzig, Germany, and is the author of more than 300 scientific publications in 28 countries.