MACMILLAN Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)

Product Description This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.  Review “This book fills [a] gap by providing very useful insights for both business scholars and company managers interested in the compatibility of luxury and sustainability.  The authors have addressed the complex issue of sustainable luxury, considering luxury brands, consumers, different sectors, as well as the strong link between sustainable luxury and “Made-in” values. The authors have combined case evidences with recent findings in the scientific literature to come up with an actionable model. I recommend this book as a useful reading for all who are interested in the development of luxury goods in an era of sustainability.” (Philip Kotler, S.C.Johnson Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management, US) From the Back Cover This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.  About the Author Cesare Amatulli is Assistant Professor of Marketing at the University of Bari, Italy. He has been a Visiting Professor at LUISS University, Italy, and Visiting Researcher at the Ross School of Business, University of Michigan, US, and at University of Hertfordshire, UK. He has published articles in major international referred journals, such as Journal of Business Research and Psychology & Marketing. Matteo De Angelis is Associate Professor of Marketing at LUISS University, Italy, and has been a Visiting Scholar at Kellogg School of Management, US and a Visiting Professor at the University of Wisconsin, US. His articles have been published in journals such as Journal of Marketing Research, Psychological Science and Journal of the Academy of Marketing Science. Michele Costabile is Professor of Management and Marketing at LUISS University, Italy. He has been a visiting scholar at Northwestern University, Kellogg Graduate School of Management, US, and research assistant at Harvard University, US. He has also been an advisor for many mid-sized Italian companies and big global corporations. Gianluigi Guido is Professor of Marketing at University of Salento at Lecce, Italy. He has been a Professor of Marketing in many Italian universities and visiting researcher at the University of Florida at Gainesville and at Stanford University. He has published fourteen books and almost 200 articles in major scholarly journals.